PRODUCT · UX · SERVICE

SELFIT

A finger camera specialized for selfie pictures. It allows people to take selfie pictures more SAFELY and COMFORTABLY, even in dynamic situations, such as when riding a roller coaster or playing in water.

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Product Design Methodology  |  Instructor : Eui-Chul Jung

Seoul National University  |  Spring 2016

EXPLORATORY RESEARCH / INSIGHTS

HOW DO PEOPLE TAKE SELFIES?

More and more people are sharing their lives with friends or families through Social Network Service(SNS) and we found that most contents usually include SELFIES. As we wanted to understand the process people use to shoot and share photos, we invited several heavy camera users and strong SNS users. We asked them 'What do they think of existing cameras' and 'What preparations do they make when they visit somewhere'. They shared a number of experiences in detail and we categorized them into three types : good, so-so, and bad.

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Then we conducted in-depth personal interviews with EIGHT GROUP OF USERS and they can be divided into six groups. The 'Lead Users' are a group of people who have advanced needs and ones that may not be met by existing cameras, just like early adopters. They must either tolerate their unmet needs or innovate themselves to address them. It was not easy to find 'Lead Users'. 'Users' are a group of normal people who use existing cameras without any specific expectations or advanced needs.

We gained three huge insights through the research and organized them into three types.

INSIGHT 01

Most people are satisfied with smartphone camera specifications when they take selfies. It means we do not have to pursue higher resolution or better photo quality than smartphone cameras can offer.

INSIGHT 02

Sudden shooting in unexpected or dynamic situations is difficult for all existing cameras, including smartphones.

INSIGHT 03

Waterproofing is required to take a picture in water, but most existing cameras do not offer this function.

PAINPOINT SCENARIO

Based on the experiences that the interviewees shared, I drew up three main scenarios for the existing limitations that we had to focus on.

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Smartphones are not suitable for taking selfies in dynamic situations. It takes a quite long time to turn on the camera app as it can be a complex process. Some people have tried to take photographs in dynamic situations, but it can be very dangerous and could cause miserable results.

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There is a waterproof plastic pack in which to carry the camera. However, it is uncomfortable and restricts functionality. The touchscreen does not work well inside the plastic pack. Because they are worrying that water will get into the pack, people do not fully enjoy the water activity.

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It is very dangerous to take a selfie with a smartphone while riding a bike. However, stopping the bike to take selfies is also annoying and not as much fun.

CONCEPT

People love to take selfies, even in certain situations that are difficult to shoot with existing cameras. By improving the shape, portability and speed of the camera shots, we wanted to make it possible for them to take selfies in active situations.

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PERSONA
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GADABOUT GIRL

- female, 22-year-old student

- Keywords : SNS / Fashion / Accessory / Extrovert / Obamish

- Life Style : She grew up in a upper-class family and is satisfied with her life. She enjoys hanging out with her friends and wants to take a number of selfies under any circumstances. She enjoys sharing the photos through SNS. She loves to buy hot items or something she likes regardless of the price.

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OUTDOOR MANIA

- male, 28 year-old, office man

- Keywords : Travel / Automobile / Cool / Social / Humorous / Free-Spirited

- Life Style : He grew up in a middle-class family environment and, is living a stable life now. He likes sports activities and has also joined cycling clubs. He likes natural pictures rather than planned ones. While enjoying sports, he wants to take pictures of vivid situations. However, he feels that existing cameras have limitations.

FORM STUDY
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Before drawing sketches, we tried to put on other sample wearable products to learn how to achieve comfortability and to find out which position the camera module and buttons have to be placed in. The product in the photos is a wearable laser controller for the presenter made by GENIUS.

STUDY MOCK-UP
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ABS 3D Printing

DESIGN DEVELOPMENT
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The first design renderings experienced various problems. They were too small and thin for installing the functions we needed. In addition, it seemed that the criteria by which they were divided into premium and universal categories were not clear. We came to the conclusion that the two designs should be identified using a concrete roll, and THE DEGREE OF ACTIVENESS TO WHICH THEY WERE SUITED. By designing one for more active situations while designing the other for less active situations, we could use diverse materials and shapes for the products.

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FINAL DESIGN

TYPE 01 - LESS ACTIVE

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TYPE 02 - MORE ACTIVE

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DESIGN MOCK-UP

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SERVICE

SELFIT APP

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After signing into the app, your SELFIT will be connected to a smartphone using Bluetooth.

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Photos and videos taken by SELFIT are saved in the smartphone using the app. It offers A DIRECT CONNECTION with other SNS platforms, such as Instagram, Facebook or Twitter, which helps users share the photos or videos with just a few touches. The SELFIT app offers information about THE REMAINING BATTERY LIFE AND MEMORY. Furthermore, users can select suitable photo ratios.

EXPECTATION
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SELFIT makes it possible for users to enjoy selfie shooting SAFELY in any situation. While riding a roller coaster or a bike or even enjoying a sport, users can save their every moment RIGHT AWAY with a PORTABLE camera SELFIT. Moreover, they can share their photos with friends or family members whenever they want. SELFIT can help users SAVE MEMORIES and PROMOTE HAPPINESS.

MARKET POSITIONING
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We expect to occupy a distinctive position in the SELFIE-SHOOTING CAMERA market.

PROJECT INFORMATION
TEAM

Biotechnology - Jisu Hwang 

ROLE

team leader, research, ideation, design

ACTIVITY

SELFIT Project  |  Cooperation with REMOVE, BIOLOG DEVICE

Copyright 2018 Jaeyeon Huh. All rights reserved.